Cookie Policy

Cookie Policy for Waterproof & Dry

By visiting this website with your browser settings adjusted to allow cookies, you are consenting to Permagard Products Limited trading as Waterproof & Dry and its trusted third parties using cookies for the purposes outlined below, in order to provide you with a fully functional shopping experience.

What is a cookie?

A cookie is a small file, typically of letters and numbers, downloaded onto a device when the user accesses certain websites. Cookies are then sent back to the originating website on each subsequent visit. Cookies are useful because they allow a website to recognise a user’s device.

Your browser accesses the cookie file only when you visit the website that generated it. This helps to ease your navigation by automatically logging you in and remembering things like your preferences and what is in your shopping basket. Cookies allow sites like ours to deliver you a personalised shopping experience.

The information stored within any given cookie can only be accessed by the website that created it, and cookies are limited to communicating only the information that you have disclosed to the site.

We use the following types of cookie:

• Session cookies - allow websites to link the actions of a user during a browser session. They may be used for a variety of purposes, such as remembering what a user has put in their shopping basket as they browse around a site. These session cookies expire after a browser session and are not stored long term.
• Persistent cookies - are stored on a user’s device between browser sessions, which allows the preferences or actions of the user across a site (or, in some cases, across different websites) to be remembered. Persistent cookies may be used for a variety of purposes, including remembering users’ preferences and choices when using a site or to target advertising.
• First and third party cookies - whether a cookie is ‘first’ or ‘third’ party refers to the website or domain placing the cookie. First party cookies are cookies set by a website visited by the user (the website displayed in the URL window). Third party cookies are cookies that are set by a domain other than the one being visited by the user.

The list below details the cookies used on waterproofanddry.co.uk. We have outlined who sets these cookies and their purpose. If the party listed reads something other than ‘waterproofanddry.co.uk’, these are trusted third party business partners who help us to enhance your browsing experience.

Category	Party	Purpose
Session cookies	Waterproofanddry.co.uk	Permagard uses cookies to enable basic functionality required for you to browse and shop on our website, such as remembering which products you have added to your basket. The information collected through these cookies is used only for this purpose and is never shared or sold to third parties.
Performance	Google Adwords; MSN/Bing; Facebook	Google Adwords, MSN/Bing and Facebook use cookies (or, where applicable, anonymous identifiers) to track our paid advertising activity. We use the information collected to help determine where our ads will be most effective online. Each advertiser uses its own tracking cookies, and the data collected is not confidential or interchangeable.
Performance	Google Analytics (including Universal Analytics and Google Analytics for Display Advertisers)	Google Analytics uses cookies (or, where applicable, anonymous identifiers) to collect data that helps us understand how visitors use the site. This information is used to improve the customer experience and determine where our ads will be most effective online. The data collected is anonymous, does not include personally identifiable information and is not shared with third parties, other than DoubleClick Campaign Manager, a Google-owned product.
Performance	Google Ads	One of the main third party advertising cookies used by Google on our site is named ‘IDE’ and is stored in browsers under the domain doubleclick.net.
Performance	Social media plugins	Sites such as Facebook and Pinterest may serve cookies in order to allow users to share and discuss Permagard products on social networks.
Performance	Facebook Pixel	Facebook cookies help us understand how users interact with this website and are used for the purpose of providing relevant, targeted advertising. They may also indicate whether you have visited the website as a result of seeing a Facebook advert.

Sharing with social networks

If you use buttons that allow you to share products and content via social networks such as Facebook or X, these companies may set a cookie on your device. You can find out more about their privacy policies here:

• https://www.facebook.com/privacy/policy
• https://x.com/en/privacy
• https://policies.google.com/privacy

Managing cookies

If cookies are not enabled on your computer, your shopping experience on our website will be limited to browsing and researching. You will not be able to add products to your basket or complete purchases. To enable or manage cookies, you can do so through your browser settings. Each browser is different, so please check the Help menu of your browser or device for instructions on how to change your cookie preferences.

Last amended 22 May 2018